Audience Research- The Only Way Is Essex

This secondary resource can allow me to identify and further my knowledge on my own target audience for my reality TV programme. This graph shows that the audiences who watch The Only Way Is Essex are primarily females, with most of the results being that the female audience is twice as more as the male audience. According to this graph the age who watch Towie the most is 18-29 year olds which gives evidence to reality programmes having young audiences. The graph shows that females aged 18-29 are the ones who watch this show the most and therefore support the gendered and age argument over reality programmes, particulary ones who are structured. Although, this graph does show that older viewers watch the show too just not as much as younger views, who are pimary audience for this show.