
The channel was established to provide a fourth television
service to the United Kingdom in addition to the television licence-funded
BBC's two services and the single commercial broadcasting network, ITV. After
control of the station passed from the Channel Four Television Company to the
Channel Four Television Corporation in 1993, a shift in broadcasting style took
place. Instead of aiming for the fringes of society, it began to focus on the
edges of the mainstream, and the centre of the mass market itself. It began to
show many US programmes in peak viewing time, far more than it had previously
done. It premièred such shows as Friends and ER.
In the early 2000s, Channel 4 began broadcasting reality
formats such as Big Brother and obtained the rights to broadcast mass appeal
sporting events like cricket and horse racing. This new direction increased
ratings and revenues. Channel 4 has raised concerns over how it might finance
its public service obligations after digital switch-over. However, some
certainty lies in the announcement in April 2006 that Channel 4's digital
switch-over costs would be paid for by licence fee revenues.
On 28 March 2007, Channel 4 announced plans to launch a music
channel "4Music" as a joint venture with British media company EMAP
which would include carriage on the Freeview platform. On 15 August 2008,
4Music was launched across the UK. Recently, Channel 4 have announced interest
in launching a high-definition version of Film4 on Freeview, to coincide with
the launch of Channel 4 HD, however the fourth HD slot was given to Channel 5
instead. Channel 4 has since acquired a 50% stake in EMAP's TV business for a
reported £28 million.
Public Service remit
The preamble of the remit as per the Communications Act 2003
states that:
"The public service remit for Channel 4 is the provision
of a broad range of high quality and diverse programming which, in particular:
demonstrates innovation, experiment and creativity in the form and content of
programmes; appeals to the tastes and interests of a culturally diverse
society; makes a significant contribution to meeting the need for the licensed
public service channels to include programmes of an educational nature and
other programmes of educative value; and exhibits a distinctive
character." This would suggest that the shows they air would need to
appeal to wide audiences, but also that they are unique so that audience will
want to watch.
Channel 4 has many channels which it is associated with,
including: 4seven, Film4, E4, More4, 4Music, Heat, Kerrang! Kiss, Magic, Smash
Hits and The Box. This channel is an appropriate channel to feature my reality TV programme, because it is known for its controversial reality programmes. This would suit my programme because my programme features these characteristics.
Promotions
E4 has become somewhat notorious for its strange promotion
campaigns, initially narrated by the ‘voice of E4’, Patrick Allen. Since
Allen's death in 2006, the similar voice of Peter Dickson has been used.
Trailers often make use of dry humour and phrases which, at first, do not
appear to make any sense. Past examples include:
- “Big shiny films in your dinky little home!”
- “Coming to you, straight into your telly box”
- “Second chance Sunday — not just a bunch of repeats, honest”
Programme trailers sometimes have the narrator repeating
things that characters have said, such as, in a trailer for Ugly Betty that
includes one character asking Betty "Why are you crying in the
bathroom?", the narrator immediately asks "Why is Betty crying in the
bathroom?!". And on another occasion, he says "Oh No! Kerry Katona
must be double booked." commenting on a cameo by Victoria Beckham.
Sometimes the narrator appears to interact with the characters of the
programme, especially notable in recent trailers for Miss Match and What About
Brian.
E4's continuity sends up the channel's Friends-reliant
schedule - while in the past, announcements would generally be the same for
example "Now it's time to relax with Friends", more recently the
announcers have been more inventive with phrases such as "....after an
episode of Friends we've shown so many times the tape's gone a bit wobbly"
before a Series 1 episode which indeed had a distorted soundtrack. There have
only been a handful of days since the creation of E4 when Friends hasn't been shown.
It was announced on 10 February 2010 that E4 and Channel 4 would stop airing
the programme in autumn 2011.This channel is the most appropriate channel to
feature my programme because this is the channel which has featured the most
reality, controversial programmes. As well as this, their audience demographic
is suited well to my programme; 15-35 years old.

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